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Follow the links below to find material targeted to the unit's elements, performance criteria, required skills and knowledge

Elements and Performance Criteria

1. Source information on social media and online platforms.
   • Identify different categories of social media and online platforms and their use.
   • Identify specific social media and online brands within the categories.
   • Gather information on the popularity and reach of categories and brands.
   • Determine characteristics of key audiences of categories and brands.
2. Identify functions provided by social media and online platforms.
   • Obtain information on platform functions used by organisations to engage with customers and to collect information.
   • Itemise the benefits of different platform functions to organisational use and associated costs.
   • Determine which functions may not be utilised by or be beneficial to organisations.
   • Review a range of social media sites and evaluate how organisations and users are utilising functions.
3. Identify industry specific requirements and preferences.
   • Identify key customer groups for whom industry products and or services are provided and their characteristics and needs.
   • Evaluate popularity of social media and online sites for industry’s main customer groups.
   • Assess the need for particular platform functions to service customer and organisational requirements.
   • Identify functions which present a risk to customers.
4. Identify suitable social media and online platforms.
   • Identify factors that contribute to choice of social media and online platforms to meet particular organisational needs.
   • Identify and rank a range of suitable platforms to meet different and complementary business needs.
   • Update knowledge regularly to identify new platforms and changes to known ones.